Josh Ames
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    Strategy & Lead Gen

    3 Crucial Steps to Identify Qualified Leads Before a Sales Hand-Off

    A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.

    Josh Ames Sep 14, 2017
    Strategy & Lead Gen

    Guide to the Marketing Lead Lifecycle Stages

    The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.

    Josh Ames Sep 7, 2017
    Strategy & Lead Gen

    The Ultimate Guide to HubSpot Workflows

    Read the Ultimate Guide to HubSpot Workflows to learn what it takes to market online successfully.

    Josh Ames Aug 17, 2017
    Strategy & Lead Gen

    Setting SMART Inbound Marketing Goals For Your Business Size

    Goal setting is an essential part of inbound marketing, but those goals must be SMART and based on the size of your company.

    Josh Ames Jul 27, 2017
    Strategy & Lead Gen

    How to Create a Digital Marketing Funnel

    The old sales funnel is breaking in a big way. Marketers can lead the sale by understanding how content plays a role.

    Josh Ames Jul 5, 2017
    Strategy & Lead Gen

    Buyer's Journey vs. Customer Lifecycle: What's the Difference?

    Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.

    Josh Ames Jun 29, 2017
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