A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.
Read the Ultimate Guide to HubSpot Workflows to learn what it takes to market online successfully.
The old sales funnel is breaking in a big way. Marketers can lead the sale by understanding how content plays a role.
Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.
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Lifecycle marketing will help you stop sending unqualified leads to sales. Instead you will send your potentials down a buyers journey.
What's the best tool for customer lifecycle marketing? Here's why HubSpot will make lead conversion easy, organized, and effective.
When you understand the difference between a marketing qualified lead and a sales qualified lead, you create a smoother and quicker path to a sale.
Map your content offers with a free marketing audit template. You'll see easily where to prioritize content for your sales funnel in 2017.
A third of conference exhibitors have no plan for following up with conference leads. Here's your complete guide to qualify and nurture leads the...
Setting up and turning on your workflows isn't enough. By keeping an eye on key metrics, you can make sure they're performing as best as possible.
It is imperative that the marketing and sales teams in your company work together to determine what lead qualification means for your business.