3 Crucial Steps to Identify Qualified Leads Before a Sales Hand-Off
A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.
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Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.
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Lifecycle marketing will help you stop sending unqualified leads to sales. Instead you will send your potentials down a buyers journey.
Inbound website design is a style of marketing that puts the human back into the mix and educates potential buyers instead of selling them.
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When you understand the difference between a marketing qualified lead and a sales qualified lead, you create a smoother and quicker path to a sale.
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It is imperative that the marketing and sales teams in your company work together to determine what lead qualification means for your business.