A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.
Read the Ultimate Guide to HubSpot Workflows to learn what it takes to market online successfully.
Goal setting is an essential part of inbound marketing, but those goals must be SMART and based on the size of your company.
The old sales funnel is breaking in a big way. Marketers can lead the sale by understanding how content plays a role.
Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.
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How to tell if your marketing Is successful by setting clear objectives, measuring frequently, and using the data revise your efforts.
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Taking on the task of redesigning your website doesn't have to be stressful. Review this 10 Step Website Redesign Checklist before you get started.
Using a CRM tool is one of the most valuable assets to your business. Over time, there is no better way to keep track of your marketing and sales...
Learn the 5 Signs You Are Wasting Money on HubSpot and what to do about it.
Lifecycle marketing will help you stop sending unqualified leads to sales. Instead you will send your potentials down a buyers journey.
Inbound website design is a style of marketing that puts the human back into the mix and educates potential buyers instead of selling them.
What's the best tool for customer lifecycle marketing? Here's why HubSpot will make lead conversion easy, organized, and effective.
When you understand the difference between a marketing qualified lead and a sales qualified lead, you create a smoother and quicker path to a sale.
Map your content offers with a free marketing audit template. You'll see easily where to prioritize content for your sales funnel in 2017.
Looking for examples of marketing objectives? Use your sales funnel as a guide.
A third of conference exhibitors have no plan for following up with conference leads. Here's your complete guide to qualify and nurture leads the...
Here are seven HubSpot segmentation lists you need and how to use them so you can adapt to your audience's needs.
Is your HubSpot portal doing its job? Here are quick ways to do a mini marketing audit and fine-tune your marketing strategy.
Setting up and turning on your workflows isn't enough. By keeping an eye on key metrics, you can make sure they're performing as best as possible.
When it comes to website redesigns, you get what you pay for. Here are the factors that go into determining the cost of a website.
It is imperative that the marketing and sales teams in your company work together to determine what lead qualification means for your business.