A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
Using a CRM tool is one of the most valuable assets to your business. Over time, there is no better way to keep track of your marketing and sales...
What's the best tool for customer lifecycle marketing? Here's why HubSpot will make lead conversion easy, organized, and effective.
When you understand the difference between a marketing qualified lead and a sales qualified lead, you create a smoother and quicker path to a sale.
Map your content offers with a free marketing audit template. You'll see easily where to prioritize content for your sales funnel in 2017.
It is imperative that the marketing and sales teams in your company work together to determine what lead qualification means for your business.