A sales and marketing alignment is built on a shared definition of qualified leads. Here are 3 useful acronyms to implement into lead scoring.
The lead lifecycle defines where a lead can live, how a lead moves along and what we do with a lead at each stage.
Read the Ultimate Guide to HubSpot Workflows to learn what it takes to market online successfully.
The old sales funnel is breaking in a big way. Marketers can lead the sale by understanding how content plays a role.
Has this marketing jargon tripped you up? Us too. The buyer's journey and customer lifecycle are different, but work together to make marketing rock.
Learn the 5 Signs You Are Wasting Money on HubSpot and what to do about it.