When you understand the difference between a marketing qualified lead and a sales qualified lead, you create a smoother and quicker path to a sale.
Map your content offers with a free marketing audit template. You'll see easily where to prioritize content for your sales funnel in 2017.
Looking for examples of marketing objectives? Use your sales funnel as a guide.
A third of conference exhibitors have no plan for following up with conference leads. Here's your complete guide to qualify and nurture leads the...
Here are seven HubSpot segmentation lists you need and how to use them so you can adapt to your audience's needs.
Setting up and turning on your workflows isn't enough. By keeping an eye on key metrics, you can make sure they're performing as best as possible.